(CNN) – Elf on a Shelf is getting a new challenger from a rather unlikely place – salad dressing.
Ranchie is the star of Hidden Valley’s “Ranch on a Branch” holiday tale.
It borrows heavily from “Elf on a Shelf,” where owners are asked to move Ranchie to a new spot every day.
The new locations help him inspire people to spread joy which could power him to achieve his dream of becoming a real bottle of Ranch dressing.
A plush Ranchie and storybook is available for $30 on Hidden Valley’s website. While it’s already sold out, you can get on the waitlist for when more become available.
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