The 'Crawfish Bread Man' has been a Jazz Fest fixture for more than 30 years.
For more than 30 years, crawfish bread has been a fixture at the New Orleans Jazz and Heritage Festival in New Orleans, La. In fact, Jazz Fest is one of the only places fans can score a cheezy slice.
John Ed Laborde, the “Crawfish Bread Man,” is the man who created the popular dish festival-goers crave every year at the New Orleans Fair Grounds. Laborde reveals every part of the process is handmade and the final result is a delicious, crusty loaf that gets sliced and served to customers.
The dish started from humble beginnings, in 1984, when Laborde developed the recipe in his hometown — Marksville, La. Laborde says when he first started, he was just fledgling, trying to make people taste crawfish bread. He was able to find success and open his catering business, Panaroma Foods, which brings crawfish bread to bustling Jazz Fest crowds each year.
Now, Laborde says he sees people from all over the world coming to his booth for a taste of it, and it makes him feel good.
In addition to this popular item, festival-goers can also find sausage and jalapeno bread at his Panaroma Foods booth. Watch the video to find out more about how Laborde created crawfish bread.